About 100 years ago, George Eastman realized that the photographic film market was almost unlimited is size — and that not one, but two consumer engagements took place. Purchase of undeveloped film; processing and printing the finished pictures.
Problem: not everyone wanted to spend big dollars on cameras.
Solution: Kodak started giving cameras away. Free. Well, with a purchase of a few rolls of film. Film that required processing.
Fast forward to today. Discussion of Net Neutrality and fair and affordable access. Who gains and who loses?
Now, think about the parallel. Somebody has product it must get to market. If the roads are closed, if some populations cannot afford the internet, some providers lose share.
Google is planning to spend over $1 billion — and possibly up to $3 billion — on satellites that can bring internet access to regions around the world that still don’t have connectivity, the Wall Street Journal reports. The project is said to kick off with 180 “small, high-capacity satellites” that circle around earth at lower altitudes than the traditional ones.
Google has been experimenting with helium balloons for internet access. A recent story from The Information also said that Google was exploring satellites as a way to deliver internet access, with evidence cited including Google’s recent hiring of Brian Holtz and Dave Bettinger, who come from companies that specialize in communication satellites.
In the meantime, Facebook has also been working on drones, satellites and lasers to help it reach regions that still don’t have internet access. Both Google and Facebook are hoping to bring more people online and ultimately gain more users who can bring in new revenue sources.
Can you picture a world of free and unlimited, high-speed access.
(sources shared from published news sources)
blockquote>Douglas Arnold, The Ingenuity Guru, is a writer, workshop leader, and speaker on ingenuity, imagination, and creativity. His upcoming book “Ingenuity!” focuses on sparking greater innovation in the individual, workplace teams and the community. Follow him here and on Twitter @DouglasArnold